About Us

Our Story, Stitched with Love

Born from a passion for crochet and crafts, We creates handmade pieces that blend artistry, quality, and care—bringing timeless beauty to your everyday moments.

From Passion to Perfection: The Birth of Us

Our story

Our Journey Began With A Simple Yet Heartfelt Vision – To Inspire Creativity and Celebrate the Art of Handmade.

Fueled by a love for crochet, embroidery, and the timeless charm of handcrafted creations, we set out to create a space where artistry meets community. From our humble beginnings in a small London studio to a flourishing online destination, every stitch, loop, and knot carries a piece of our story. Today, ReiLondon is more than a boutique—it’s a haven for crafters, dreamers, and lovers of handmade beauty. Join us as we continue weaving connections, one creation at a time.

Quality Assurance

We Believe Handmade Is a Reflection of Heart and Skill, And We Take Pride in Creating Pieces That Embody the Finest Craftsmanship.

Our commitment to excellence begins with hand-selecting the softest yarns, the richest colors, and the most durable materials. Every crochet, stitch, and knot is made with patience and precision, ensuring not just beauty but lasting quality. From the first loop to the final trim, we uphold the highest standards so that each piece you receive is as strong as it is stunning. At ReiLondon, your treasures aren’t just made — they’re made to last.

Customer-Centric Approach

Beyond Creations: Celebrating a Customer-Centered Journey

We believe the heart of our success lies in the happiness of our customers. At ReiLondon, we go beyond selling handmade pieces — we focus on creating a warm, personal experience that reflects your unique style and needs. From helping you choose the perfect crochet design to ensuring a smooth and simple delivery, every step is made with care. Our friendly team is here to guide you, answer your questions, and make your shopping journey as joyful as the crafts we create. Join our community of handmade lovers, where your delight is our greatest achievement.

Sustainability Initiatives

Handmade With Heart For a Better Tomorrow

We embrace the responsibility of creating beauty that also cares for our planet. Our commitment to eco-conscious craftsmanship and sustainable choices is at the heart of every piece we make.

From sourcing ethically produced yarns and natural fibers to minimizing waste in our creative process, every stitch is a step toward a greener, more thoughtful future.

We value transparency in our journey, working with artisans and suppliers who share our dedication to fair practices and environmental care. Even our packaging reflects our values — reusable, recyclable, and kind to the earth. Join us in celebrating handmade artistry that’s not just beautiful, but also mindful of tomorrow.